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Growing Bigger... Getting Better
With growing demand and an expanding range of products, sustainability became a priority for Natural Life™. Over time, Antony built wonderful working partnerships with a network of committed, ethical beekeepers across Australia. Their love and passion for bees and bee populations ensures Natural Life™ has a consistent supply of premium quality raw materials with genuinely sustainable beekeeping practices.
The First And The Best
Being the first Australian company to product bee health products had both benefits and drawbacks. Antony and his team worked tirelessly to produce superior quality products that met the exceptional standards of the TGA and complied with GMP regulations. As more people discovered the amazing health benefits of Propolis, Royal Jelly and Manuka Honey, Natural Life™ grew and thrived. It was only a matter of time however, before competing products emerged, many with questionable quality and ingredients. This only served to sharpen our commitment to high standards and premium materials. We continuously work with our manufacturers, suppliers and regulators to ensure Natural Life™ maintains the premium quality and potent activity that made our products the best in the first place.
Crossing Boundaries
As our products gained popularity, demand grew in unexpected parts of the world. Navigating various export and regulatory issues, as well as language and cultural differences has been challenging, but exciting. As a small family-owned Australian business, this required Antony himself to spend lots of time away from home and family, setting up and growing the business. There have certainly been some sacrifices, but we’re proud to say Natural Life™ is now available in major cities from Japan to Korea, South East Asia and the Middle East. And we wouldn’t have it any other
Bee-ing An Expert
Australian TGA regulations for natural health products are some of the toughest in the world. Regulations relating to raw material selection, bioactivity, production, claims and even promotions are higher than for medical grade foods and more rigorous than the US FDA. Complying with these regulations for so many products over so many years gives us a superior understanding of the process, a formula for excellence and road-map for making products that meet the TGA – and our own – exceptional standards.