“This world could be one”
Inspired by Queen’s legendary song “Heaven For Everyone”, our founder Filip Sedić decided to implement Freddie Mercury’s message into the company. FOREO comes from “FOR EveryOne” and that illustrated our mission – to tear down labels while inspiring everyone to be themselves.
Together with all the people, we want to make this world one and emphasize its beauty by following our dream of reinventing beauty with science & technology. Our values kept us innovative, passionate, and able to think fearlessly. As a result, we shaped the beauty-tech industry and made self-care more accessible and enjoyable.